Times OOH Media bags ad rights of DIAL

MUMBAI: GMR Infrastructure said on Tuesday that Delhi International Airport Pvt Ltd (DIAL) has awarded advertising license for international airport in Delhi to Times Innovative Media Pvt Ltd (TIMPL).

Times Innovative, which operates under the brand name of Times OOH Media, would design, setup, develop and maintain advertisement locations for a period of three years, GMR Infrastructure said in a filing to the Bombay Stock Exchange.

Under the license, Times OOH Media would cover about 150 display sites inside the terminal buildings, approach roads, hoardings around terminals and advertising options inside the terminal buildings and aero-bridges, it added.

Times Innovative is a wholly-owned subsidiary of radio broadcaster Entertainment Network India Ltd (ENIL).

DIAL, a private consortium led by the GMR Group, is a public-private partnership initiative mandated to modernise and restructure the Delhi Airport and it is currently building a modern airport with state-of-the-art facilities for Delhi.

The first phase of the airport would be ready with the completion of a new integrated terminal building in 2010 - catering to both domestic and international passengers.

GMR Infrastructure said the terminal would be capable of handling 37 million passengers per annum.

Prior to that, a new domestic airline terminal and a third runway to complement the existing two would be built by 2008, the company said.