'Reference to WHO norms not for commercial gains'
Coca Cola India has informed the WHO that it had not made reference of the world health body in its advertisement to promote a company product or make a commercial gain and its intention was only to share "objective information to educate the publ...
By PTI |
NEW DELHI: Coca Cola India has informed the WHO that it had not made reference of the world health body in its advertisement to promote a company product or make a commercial gain and its intention was only to share "objective information to educate the public".
Responding to a letter sent by WHO on a safety communication issued by Coca Cola, the company said it had stopped using the particular communication long before the issue was raised by the world body.
"We had stopped using the safety communication in question on August 18, long prior to the receipt of your letter. It has not been issued in print or other media since that date," the company said, adding that it had now issued an entirely new safety communication.
Coca Cola said it issued the campaign to "educate and reassure the public" that the process it uses for filtration of water was a rigorous multiple barrier filtration process.
"This multiple barrier principle is an approach recommended by the WHO. The specific processes we use for filtration at each stage are also processes recommended by the WHO in its various guidance documents.
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"We believe a bona fide reference to the WHO was made not in order to promote or advertise our company or product or to make a commercial gain," the company said.Start a SIP with as low as ₹500 with ET Money App!
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