RCom's ad campaign wins international award
Reliance Communications on Friday said its mobile ad campaign 'Fair & Lovely scholarship programme 2007' has been adjudged winner by the Mobile Marketing Association (MMA).
By PTI |
MUMBAI: Reliance Communications on Friday said its mobile ad campaign 'Fair & Lovely scholarship programme 2007' has been adjudged winner by the Mobile Marketing Association (MMA).
The mobile ad campaign has been voted as the 'Best Use of Mobile Marketing' in the direct response category of the awards, held in Los Angeles yesterday.
This is also the first time in the world that a scholarship programme has been advertised on a mobile platform, a company said in a release issued here.
The mobile ad campaign has been voted as the 'Best Use of Mobile Marketing' in the direct response category of the awards, held in Los Angeles yesterday.
This is also the first time in the world that a scholarship programme has been advertised on a mobile platform, a company said in a release issued here.
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