Raymond goes digital with Drive for Passion campaign

Raymond, creators of fine fabrics and suits, has delved deeper into the life of its Complete Man to look at the passions that motivate him. That's why the brand has launched its pan-India 'Drive for Passion' campaign.

Going digital, Raymond has launched this initiative via Facebook, asking people to share stories about their passion for driving; they have been asked to talk about their first car, their first drive or even a favourite driving destination.

The Drive for Passion also extends to Twitter, where driving enthusiasts can share their views on @TheRaymondLtd and @SinghaniaGautam with the hashtag #DriveForPassion.

Mrinmoy Mukherjee, director of marketing and business development, retail at Raymond told afaqs! "This is an extension of our Drive for Passion campaign. The core of our campaign remains the same; we aim to look into the personal interests of The Complete Man. We have done this on the digital platform now, because we have a strong relationship with our fans on ground and now we look forward to reinforce this relationship virtually, too. And, social media is all about relationships." The incentive to share lies in the experience that follows. Three individuals, who have shared the best stories, will then get the chance to ride in the T-REX, the high-performance three-wheel superbike that made its debut in 1988.

This campaign has launched Raymond's Autumn/Winter menswear collection, which included three different fabrics.

Passions of the Complete Man

In keeping with the idea of exploring the personal interests of The Complete Man, Raymond has also launched 'Bike for Joy' and 'Walk With the World' campaigns.

Raymond's Drive for Passion campaign ends on November 30, 2013.