Randstad to spend 1.4 million euros for advertising on its name change

BANGALORE: Staffing firm Randstad which was called Ma Foi Randstad after it had acquired Ma Foi Management Consultants in India will spend 1.4 million euros (Rs 10 crore) on advertising its name change. The advertising campaign will include television and print media across firms.

“This marks an important milestone for our company as we have initiated such an aggressive advertisement campaign for the first time in 20 years in India. Randstad as a company is a very brand focused organization. We are confident that the same will be achieved through this campaign to establish the brand successfully in the Indian market,” said E Balaji, MD & CEO, Randstad India.