Railways to rake in moolah through advertising on all Rajdhanis
Cost of advertising would be around Rs 6 cr/train. Apart from an annual fee of Rs 25 L per train, cos will have to invest at least Rs 1.5 cr to spruce up interiors. Ads on move
By Rajat Guha & Gunjan Pradhan Sinha, TNN |
NEW DELHI: Soon India Inc would be all over Rajdhani and Shatabdi trains. Spurred by success of Airtel Delhi-Bangalore Rajdhani Express, the Railways have decided to rake in handsome moolah through advertising on all Rajdhanis.
The cost of advertising would be around Rs 6 crore per train. Apart from paying an annual fee of Rs 25 lakh per train, the companies will have to invest at least Rs 1.5 crore for each train to spruce up its interiors. Maintenance cost of Rs 3 crore per train would be extra.
The cost of advertising would be around Rs 6 crore per train. Apart from paying an annual fee of Rs 25 lakh per train, the companies will have to invest at least Rs 1.5 crore for each train to spruce up its interiors. Maintenance cost of Rs 3 crore per train would be extra.
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The Delhi-Bangalore Rajdhani is the first of the three Rajdhanis to be branded, featuring a host of additional passenger amenities, including round-the-clock housekeeping operations.
An initiative of Northern Railways, the branding has three private partners ��� Peacock Media, the sole advertisement right holder for the three routes, CTS Facility Service, the consultant and Bharti Airtel, the advertiser. According to Railway officials, for marketers it���s a huge opportunity.
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