Powerful celebrity brand: Playing with a straight bat

Virat Kohli, captain of the Indian cricket team and a youth icon, has topped the powerful celebrity brand list of Duff & Phelps, the global valuation and corporate finance advisors, for the second year in a row. Kohli has retained his position with a brand valuation of $170.9 million. Bollywood actress Deepika Padukone has climbed to the No.2 position — the only other celebrity with a brand value of over $100 million.