Posterscope to launch India operations this week

MUMBAI: Posterscope, a global out-of-home (OOH) company, is launching its India operations early this week.

Posterscope India will be based in Mumbai, but will be launched simultaneously in metros and mini-metros through their own offices, associate and affiliate offices. The agency will be led by Haresh Nayak, an OOH veteran.

Sushil Pandey will head the West & South, and Vinay Goel will lead the North. ���We will bring in the PRISM suite of Posterscope from the UK, train our people and customise the tools for India.

Haresh leaves for Barcelona later this month for the Posterscope Global Conference,��� said Aegis Media India chairman and S-E Asia CEO Ashish Bhasin.