Philips rolls out new range of hair care products, appoints Kareena Kapoor as brand ambassador

KOLKATA: Philips India on Monday announced the launch of a new range of women styling products and appointed cinestar Kareena Kapoor as brand ambas-sador which the Dutch electronics major expect will help to consolidate market share.

The move comes at a time when Panasonic is emerging as a major brand in the electronic personal care gadget segment and has roped in three film stars to promote the range - Jacqeline Fernandes, Kajal Aggarwal and Koyel Mallick. Panasonic India has set a target to topple Philips's leader-ship in the personal care gadget segment.

Philips has launched intelligent hair styling range combining intelligence and style to help women create their own hairstyles at home. There is a multi-styler which combines straightening, curling and drying, an air sty-ler which offers the convenience of a brush and a hair dryer bundled into one device, and a conical curler amongst others.

The signing of Kareena comes within a year of signing cinestar John Abraham for male grooming products.

This is the first time the Dutch electronics major is betting on celebrities in its over eight decade presence in India and has completely overhauled its marketing and sales strategy to turn Philips into a youthful and lifestyle brand. Philips is also expanding its consumer portfolio with new products across grooming, kitchen appliances and home lighting.