NS Publicity bags DMRC advertising rights

JAIPUR: Jaipur based outdoor advertising firm NS Publicity has bagged Rs 45-crore exclusive advertising rights for DMRC civil structure on the route from Mayur Vihar to Dwarka.

NS Publicity chief executive officer K D Maheshwari told ET that the company has won this 8-year contract pipping agencies like Proactive, Pioneer Publicity, Big Street and Prithvi Associates in the bid. “This is our maiden entry into the Delhi outdoor advertising space. We plan to expand our operations in NCR region through selective bidding,” he said.

N S Publicity enjoys 85% share in the outdoor space of Rajasthan. “We have successfully bid in a large number of BOT projects in the state.

Our inventory base includes skywalks, gantries, innovative display towers, designer unipoles and bus shelters. Now we aim to extend our services at national level,” he said.