Nothing is for free, says Glock

ET caught up with Bernhard Glock, vice-president, global media and communication, P&G, for his take on what the FMCG giant gets out of its time spent at Cannes Lions:

What are the learnings you take away from Cannes and what keeps you coming back?

What keeps us coming back is the inspiration we get form great work and the comparison of great international work to our own. We take something back home every time we are here and see that it is redeployed; that our brands pick it up and make something more of it.

How does P&G structure its visits at Cannes?

We go for diversity. We have representatives from different business units and regions – Latin America, Europe, Asia, India. We had an internal award two weeks ago for media, my area, and received over 200 submissions. The team behind the Grand Prix winner, which happened to be from India this time, was also invited; a person from P&G India and Madison.

It’s a nice token of appreciation and we use it to enable people to come to Cannes and be a part of this international community. Everyone has a commitment to learn and train; to go home and educate people. It’s one of the requirements to be here. Nothing is for free, people have to work hard.