New government policy on advertising in digital cinema halls soon

NEW DELHI: The Information and Broadcasting Ministry is set to launch a policy for advertisements on digital cinema halls soon, I&B Secretary Bimal Julka said.

Speaking at the launch of the DAVP calendar, Julka said a report in this regard had been submitted and a policy will be unveiled soon.

Later, he said that at present for empanelment to digital cinema halls an agency must have a fifty cinema halls through ownership or legal contract. This number could be brought down in the new policy and even if a single screen is there, the empanelment would be open, he added.

In his speech, Julka said the government would soon inaugurate a building 'Soochna Bhawan' at the CGO complex area in the national capital. He said several field units of the I&B Ministry could be shifted to the newly-constructed building.

He said the Ministry had also consulted the Department of Personnel and Training (DoPT) for a proposal related to cadre restructuring of Indian Information service.

The Ministry has received the go-ahead of the Expediture Finance Committee (EFC) for National Film Heritage Mission (NFHM) under which classic indian films will be restored.