Mullen Lowe to formally launch operations from August

MUMBAI: Advertising agency Mullen Lowe Lintas, formerly known as Lowe & Partners, today said it will formally launch its operations from August 1, with its headquarters in Mumbai and offices in Delhi and Bengaluru.

Recently, following the global merger of Inter Public Group (IPG) agencies Mullen, and Lowe & Partners, the India operations was re-branded as Mullen Lowe Lintas Group.

The company has two operating divisions in advertising Lowe Lintas and Mullen Lintas.

Mullen Lintas said it has appointed Virat Tandon as its chief executive officer.

Tandon was with Mullen Lowe Group in Singapore where he was the global business director for the Unilever brands Lifebuoy and Fair & Lovely, the company said in a statement.