McCann to intensify focus on digital marketing, events and healthcare verticals in India

NEW DELHI: Interpublic Group's advertising and marketing firm McCann is increasing its focus on digital marketing, events and healthcare verticals.

"We are increasing investments in health care, events and digital marketing verticals as the market is growing very fast," McCann Worldgroup India Chairman and CEO Prasoon Joshi told PTI without sharing details.

The firm which handles accounts for a host of brands and companies, including Coca Cola, Nestle, Loreal, Marico, Dabur and Perfetti Van Melle, is also considering setting up new offices, primarily in South India, to enhance its presence in the country.

"We already have four offices in India, at Delhi, Mumbai, Bangalore and Chennai. We might open another office in Hyderabad to strengthen in South India," Joshi said.

McCann is a full service advertising and communications agency in India and has dedicated wings for digital, events and healthcare under MRM, Momentum and McCann Healthcare respectively.

Commenting on the growth of McCann in India Joshi said: "This year, we have got a number of new clients, including General Motors, Aircel, Dulux ICI, Britannia Dairy, Diageo and TVS bikes."