M&C Saatchi to buy ad agency February India

NEW DELHI: M&C Saatchi has agreed to acquire February India, an independent advertising agency based in Delhi, through a 10-year structured deal. The London-based agency has already acquired a minority stake in the Indian firm for an undisclosed sum.

Chris Jaques, CEO of M&C Saatchi Asia, confirmed the development. “We have done a similar arrangement with an agency in China last year and it has worked out very well for us. Hopefully, this will also turn out fine,” he told ET.