Market Xcel launches market research tool
Market Xcel has launched 'Xcel-Omnibus', designed to help marketing pros, advertising agencies & public relations firms.
By PTI |
NEW DELHI: Looking to tap the growing demand for low-cost market research tools in the country, Market Xcel has launched 'Xcel-Omnibus', designed to help marketing professionals, advertising agencies and public relations firms.
The new tool introduced by the market research solutions provider would deliver quick-result small surveys to aid opinion poll conductors, marketing and advertising agencies.
"Omnibus Surveys are more suitable for measuring and tracking public opinion, attitudes and behaviour, general brand evaluation, establishing market share and incidence and measuring advertising awareness," Market Xcel CEO R Vishal Oberoi told media.
"It would be the most cost effective and reliable survey program for clients and provide results in just a week's time," Oberoi added.
Omnibus research would help in asking simple questions that allow people to choose from a list of possible answers and can also handle more complex question style like attitude statements and advertising evaluation.
Market Xcel plans to conduct a total of 1,200 face-to- face interviews each week, across 12 cities (100 each), balanced to match the census/IRS data by age and gender.
Market Xcel, an end-to-end market research firm that provides custom market research solutions, has offices in Mumbai, Delhi, Bangalore & Kolkata.
The new tool introduced by the market research solutions provider would deliver quick-result small surveys to aid opinion poll conductors, marketing and advertising agencies.
"Omnibus Surveys are more suitable for measuring and tracking public opinion, attitudes and behaviour, general brand evaluation, establishing market share and incidence and measuring advertising awareness," Market Xcel CEO R Vishal Oberoi told media.
"It would be the most cost effective and reliable survey program for clients and provide results in just a week's time," Oberoi added.
Omnibus research would help in asking simple questions that allow people to choose from a list of possible answers and can also handle more complex question style like attitude statements and advertising evaluation.
Market Xcel plans to conduct a total of 1,200 face-to- face interviews each week, across 12 cities (100 each), balanced to match the census/IRS data by age and gender.
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Market Xcel, an end-to-end market research firm that provides custom market research solutions, has offices in Mumbai, Delhi, Bangalore & Kolkata.
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