Mahendra Singh Dhoni becomes brand ambassador of Exide Life Insurance

NEW DELHI: Exide Life Insurance today announced that they have signed India's ODI and T20 cricket captain Mahendra Singh Dhoni as a brand ambassador.

"Dhoni is the perfect brand ambassador for Exide life Insurance as he embodies the values of Exide life Insurance. He is Dependable, Dynamic, Responsive and Foresighted," a press release stated.

Speaking about the partnership, Dhoni said, "This is my first endorsement deal in the insurance category. Long term relationships build trust and I have always planned for the long term in all aspects of my life. Exide Life Insurance is a brand that resonates well with me and I look forward to working with them very closely."