Lowe handles advertising for Croma Retail
Durables and electronics retailer Croma, part of Tata Sons’ Infiniti Retail opened its first shop in Juhu, Mumbai in the month of October.
By TNN |
MUMBAI: Durables and electronics retailer Croma, part of Tata Sons’ Infiniti Retail opened its first shop in Juhu, Mumbai in the month of October.
Lowe has been handed the advertising duties for the retail player. A pitch was reportedly held for the account as early as July, but the other participants are not known.
Apart from Croma, Lowe also han-dles other Tata brands like Tata Mutual Fund, Tata Tea, Tanishq, Titan and the budget hotels chain Ginger Hotels. Currently only print ads are being done for the brand but the total business is pegged at Rs 8 – 10 crore.
Lowe has been handed the advertising duties for the retail player. A pitch was reportedly held for the account as early as July, but the other participants are not known.
Apart from Croma, Lowe also han-dles other Tata brands like Tata Mutual Fund, Tata Tea, Tanishq, Titan and the budget hotels chain Ginger Hotels. Currently only print ads are being done for the brand but the total business is pegged at Rs 8 – 10 crore.
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