Lloyd ropes in Shruti Haasan as brand ambassador

KOLKATA: Consumer durables company Lloyd has signed on actor Shruti Haasan as its brand ambassador in India, the company said in a statement.

“We believe Shruti Haasan encapsulates all the qualities that Lloyd stands for and will enable our customers to have a better connect with our products,” said Nipun Singhal, director, Lloyd Electric & Engineering Ltd.

Prior to this, the company had signed on Karan Johar and Akshay Kumar to endorse products such as air-conditioners, LED TVs, washing machines, refrigerators and small home appliances.

Atul Seth, marketing head, Lloyd Electric said, “We are currently rejuvenating our brand identity with a renewed focus on innovation.”

Haasan added, “I believe they provide brand promise of ‘Khushiyon ki Guarantee’ to each and every customer who buys a Lloyd product. I look forward to an amazing journey with Lloyd.”