Kiran Bedi to endorse Nomarks skin-care cream
Ozone Ayurvedics, FMCG arm of Ozone group of companies on Friday announced its association with cop Dr Kiran Bedi to endorse its flagship product Nomarks skin-care cream.
By ET Bureau |
NEW DELHI: Ozone Ayurvedics, FMCG arm of Ozone group of companies on Friday announced its association with cop Dr Kiran Bedi to endorse its flagship product Nomarks skin-care cream. Associating with Ms Bedi is part of the company���s plan to restage the brand and extend it beyond the anti-marks proposition to a daily use skin cream, Ozone group Chairman & MD SC Sehgal said.
Nomarks, a Rs 40 crore brand, has been extended to three specialised variants.
The deal with Ms Bedi has been signed for a year, and this is the first time she will endorse a brand.
���Nomarks has 34% share in the anti-marks segment, and the company sees its foray in the organic segment as an opportunity to increase its market by three times in ���09-10,��� Mr Sehgal said.
The Ozone group comprises two operating companies ��� Ozone Pharmaceuticals and Ozone Ayurvedics. The group recently split up its pharma division into three verticals ��� cardiac, orthopaediac and gynaecology. Mr Sehgal said more verticals were being planned in the near future. The pharma and FMCG divisions contribute equally to the group���s turnover.
Nomarks, a Rs 40 crore brand, has been extended to three specialised variants.
The deal with Ms Bedi has been signed for a year, and this is the first time she will endorse a brand.
���Nomarks has 34% share in the anti-marks segment, and the company sees its foray in the organic segment as an opportunity to increase its market by three times in ���09-10,��� Mr Sehgal said.
The Ozone group comprises two operating companies ��� Ozone Pharmaceuticals and Ozone Ayurvedics. The group recently split up its pharma division into three verticals ��� cardiac, orthopaediac and gynaecology. Mr Sehgal said more verticals were being planned in the near future. The pharma and FMCG divisions contribute equally to the group���s turnover.
Start a SIP with as low as ₹500 with ET Money App!
Download
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
ADVERTISEMENT
