Kevin Power Solutions signs VVS Laxman as brand ambassador

NEW DELHI: Noida-based Kevin Power Solutions today said it has roped in former India cricketer VVS Laxman as brand ambassador for its Innovolt brand.

"This is an exciting time to be with two VVS--very very special maestros, one is the honorable VVS Laxman and second the Innovolt itself," Kevin Power Solutions Director Naveen Chauhan said in a statement.

The company, which manufactures power backup solutions, including inverters, currently has 5,000 retail partners across the country.

"We already have 5,000 strong retail partners for Kevin brand and to penetrate further into the market, we are coming with Innovolt brand, and by 2014 end, we will take this retail tally to 15,000," Chauhan added.