Jet Airways sports Nokia ads to earn additional bucks
The Nokia Lumia branding with its Amazing Everyday campaign on Jet aircraft will last until the month end, after which it plans to do the same for other brands, Jet Airways said.
By PTI | Updated:
MUMBAI: Jet Airways and Nokia on Tuesday said the former's aircraft will be 'wrap branded' with the latter's Lumia ads.
"The idea is to use the aircraft as a flying billboard to earn ancillary revenues. The aircraft wrap is like a flying billboard that allows you to take your brand to the skies quite literally. We are happy to have innovated to create another opportunity for media buyers. We are happy to partner with Nokia Lumia as our launch customer," Jet Airways marketing vice-president Manish Dureja said.
The Nokia Lumia branding with its Amazing Everyday campaign on Jet aircraft will last until the month end, after which it plans to do the same for other brands, he said.
"We are confident that this unique media vehicle will leverage the power of innovative brand communication to a focused group of prospects and will deliver value for money to brand managers across India that will opt to take their brands to the skies in the months ahead," he said.
"The idea is to use the aircraft as a flying billboard to earn ancillary revenues. The aircraft wrap is like a flying billboard that allows you to take your brand to the skies quite literally. We are happy to have innovated to create another opportunity for media buyers. We are happy to partner with Nokia Lumia as our launch customer," Jet Airways marketing vice-president Manish Dureja said.
The Nokia Lumia branding with its Amazing Everyday campaign on Jet aircraft will last until the month end, after which it plans to do the same for other brands, he said.
"We are confident that this unique media vehicle will leverage the power of innovative brand communication to a focused group of prospects and will deliver value for money to brand managers across India that will opt to take their brands to the skies in the months ahead," he said.
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