IDEA Cellular to sponsor Delhi Daredevils

NEW DELHI: Mobile services provider IDEA Cellular today said it has entered into a one-year sponsorship deal with GMR Industries to become the principal partner of 'Delhi Daredevils'.

The deal will kick off with the forthcoming Champions League Twenty20 Tournament, which begins October 8, and will extend till the third season of the Indian Premier League Season next year, IDEA Cellular said in a statement.

"Delhi is a strategic market for IDEA, and was the first Metro where we launched operations. The association with Delhi Daredevils will provide a strong connect between the brand and the customers of Delhi, using the most popular sport - Cricket," IDEA Cellular Chief Operating Officer (Delhi and Haryana) Atul Chaturvedi said.

IDEA will launch a range of value-added services for its Delhi customers and also introduce contests and other customer engagement programs, it said.