'i-am' associates ties up with Percept for India entry

NEW DELHI: UK-based brand consultancy firm 'i-am' associates today said it has joined hands with media and communication firm Percept Ltd for its entry into India.

The two partners have set set up a studio in Mumbai with a team comprising local talent in combination with experienced personnel from the UK and Turkey.

"Initial strategic and creative support will come from the UK and Istanbul offices with a local team being built simultaneously with hopes to break even within year one of operations in India," i-am associates said in a joint statement with Percept.

After Mumbai, 'i-am' associates will consider expansion into other cities later, it added.

Commenting on the development, 'i-am' associates Managing Director Jon Blakeney said: "India holds great potential and we would like to be part of it's growth success story, we could not think of a better alliance than Percept."

Percept Ltd Vice-Chairman and MD Harindra Singh said: "I am confident that our decades of in-depth knowledge and skills of marketing and promoting numerous Indian and international brands combined with 'i-am' associates immense global experience and learning will translate into applying fresh analytical thinking."

Internationally 'i-am' associates has worked in the areas of finance, real estate, hospitality and in retail sector for brands like Diesel, Armani, Coca Cola, Adidas, FCUK, Hustler and Costa Coffee.

As a pilot project in India, 'i-am' associates has signed up New India Bank as its first client and is working on an overhaul of the business encompassing every aspect of the bank's operations from brand communications to interiors.