H&R Johnson ropes in Katrina Kaif as brand ambassador

NEW DELHI: Tiles maker H&R Johnson (India) on Monday said it has signed Bollywood actor Katrina Kaif as its brand ambassador to endorse its products for an undisclosed amount.

"As part of this association, she will endorse the tile, bathroom products, engineered marble and quartz and modular kitchen businesses of the company," the company said in a statement.

This is the first time H&R Johnson (India) is roping in a celebrity brand ambassador since its incorporation in 1958, it added.

Commenting on the development, H&R Johnson (India) CO0 Sushil Matey said: "The Johnson brand continues to be the most trusted name in the Home Lifestyle category...Johnson's association with Katrina reinforces the very values Katrina stands for, namely, her global image, freshness and contemporariness."

H&R Johnson (India) has a pan-Indian distribution network comprising over 33 modern retail stores called House of Johnson & Johnson Corners besides 1,200 dealers, 15,000 sub- dealers.

For the fiscal year-ended March 31, 2013, H&R Johnson's gross revenues crossed Rs 1,887 crore.