Gujarat Tourism gets India Pride Award 2013 for 'Khushboo Gujarat Ki' campaign

AHMEDABAD: Tourism Corporation of Gujarat Limited (TCGL) will be awarded the India Pride Award 2013 as a state PSU under the category 'India Image Enhancement/Creating a Global Brand'. Its 'Khusboo Gujarat Ki' campaign featuring Bollywood actor Amitabh Bachchan depicted places like Gir, Somnath, Mandvi, Sabarmati Ashram amongst others.

""TCGL has adopted multi-pronged strategy to promote some of the world class tourist destinations in the state. It has also organized road-shows in cities like Mumbai and Kolkata; hosted festivals like Saputara Monsoon festival, Rannotsav, Kite Festivals etc. As a result of this campaign, the number of tourists coming to Gujarat has risen by 54% in two years,"" said a statement from TCGL.

Vipul Mitra, Principal Secretary of TCGL will be receiving this award at hands of M Veerappa Moily, union Petroleum minister at a ceremony to be held in New Delhi on January 28, 2013.