Future Group wins sponsorship of India-Australia ODI series

NEW DELHI: Kishore Biyani promoted Future Group on Tuesday announced its title sponsorship for the forthcoming ODI series between India and Australia starting September 29 in Bangalore.

As the Title Partner for the cricket series the group would be associated with the development, branding and promotion of the game to be played between the two countries.

Cricket is one of the most powerful communication platforms for brands and companies. In the backdrop of the spectacular performance of the Indian team in the recent months, Future Cup is bound to generate further interest and support for the game, Future Group CEO Kishore Biyani said in a statement.

He said given India's recent performances during this season starting with the first Future Cup played between India and South Africa in Ireland in June-July this year, the Future Group is excited about the popular enthusiasm that is associated with cricket and the Indian team.

The One Day International matches will be played in Bangalore, Kochi, Hyderabad, Chandigarh, Vadodara, Nagpur and Mumbai from September 29 to October 17.

We believe that the future of India is the youth and this is a good opportunity for the young players to showcase their talent to the World. Future Group is pleased to be a part of this series which is sure to unearth stars for the future, he added.