Former top Ogilvy executives Kawal Shoor, Navin Talreja launch 'The Womb'

MUMBAI: Former Ogilvy-men Kawal Shoor and Navin Talreja have announced the launch of their new agency , interestingly called `The Womb', nearly nine months after quitting Ogilvy India.

Shoor was the national head of planning and board partner at Ogilvy India while Talreja was the president Ogilvy Mumbai and also on the board of Ogilvy India.

Both had announced their exit from Ogilvy in April last year amidst rumours that they had quit to join Abhijit Avasthi, erstwhile national creative director of Ogilvy India which they had staunchly denied. Avasthi's unexpected exit had come as shock for most industry people who eventually launched his own venture Sideways last year. This is another independent outfit launched amongst a spate of launches by ex-Ogilvyites in he recent years.

While they are announcing a formal launch now, work on clientbriefs had started since a few months.

Some of the ongoing client-pro ects include their work on Fogg, he deo brand from Vinni Cosme ics, a soft-launch of an anti-fairness brand GlamUp, also from Vini, on two brands of RSPL -the makers of India's largest value detergent brand -Ghadi.