Ford India says controversial advert won’t have any negative impact

HYDERABAD: Carmaker Ford India on Friday said the controversial Ford Figo advertisements will not have any negative impact on the company.

“I don’t think so, because we have apologised and the values of Ford Motor company and our brands are so well known, we stick to those values day in day out,” Joginder Singh, president and managing director, Ford India , said when asked if the advertisements would have any negative impact.

He was speaking to reporters after showcasing the upcoming compact sports utility vehicle (SUV) EcoSport here.

The company had drawn flak from different quarters for the posters, one of which depicted socialite Paris Hilton hauling the three Kardashian sisters (American reality TV stars) in the trunk of the Figo hatchback with the tagline ‘Leave your worries behind with Figo’s extra-large boot’ .