Fizz evaporating from Beckham's commercial appeal

LONDON: Despite his high-profile loan move to AC Milan, the fizz could be evaporating from David Beckham's commercial appeal after ending a 10-year deal with Pepsi.

"David's football legacy will live on and everyone at Pepsi will continue to be as passionate about his success as we have been over the last 10 years,'' the soft drinks manufacturer said. ``We wish David well with the many projects he is pursuing and look forward to the possibility of partnering together with him again someday."

The 33-year-old England midfielder, who is in Italy on loan from Major League Soccer's Los Angeles Galaxy, still has lucrative sponsorship deals with major brands like Adidas and Armani.

"I have nothing but good memories of my association with Pepsi,'' Beckham said. "I've played a gladiator, a cowboy, a surfer, and worked alongside Beyonce and Jennifer Lopez as well as some of the biggest names in world football."