FCB Ulka’s Satbir Singh launches own advertising agency

MUMBAI: Satbir Singh, former chief creative officer of FCB Ulka, has launched an advertising agency Thinkstr, describing his solo venture as “ideas for a digital world”. The new agency has won a project from the government and is focusing on building its core team. Ravi Raghavendra, executive creative director of JWT, has joined Singh in the same capacity. “Thinkstr is not a digital agency, but it will be at the core of our work. While communication isn’t going digital, consumers are. So how do you talk to this audience?” said Singh.