Dhanuka ropes in Amitabh Bachchan as brand ambassador

NEW DELHI: Crop protection solutions provider Dhanuka Agritech has roped in Amitabh Bachchan as the brand ambassador for its products.

"We are delighted that the legend of Indian film industry Amitabh Bachchan will promote Dhanuka's products," the company Chairman R G Agarwal said in a communique to the BSE.

As a brand ambassador, Bachchan will help in harnessing agricultural prosperity by taking Dhanuka's message to the masses, it said.

Dhanuka Agritech has more than 80 plant protection brands.

The shares of the company rose by 1.81 per cent to settle at 120.95 on the BSE.