Dalda’s unveils new TV commercial after a decade

Bunge India has unveiled its new ad campaign to announce the launch of the Dalda Edible oils range in two variants - refined soyabean oil and kachi ghani mustard oil.

MUMBAI: Bunge India has unveiled its new ad campaign to announce the launch of the Dalda Edible oils range in two variants — refined soyabean oil and kachi ghani mustard oil.

The Dalda brand of edible oil has been one of the most favoured brands by Indian consumers for decades. This campaign will be Dalda’s first foray on television in a decade and will be aimed at reiterating its presence in the edible oil market.

Videh Jaipuriar, VP, Bunge India, says, “With this campaign we are reinforcing the Dalda message of quality, taste and trust that now extends to our range of edible oils”. The campaign has been created for Dalda range of oils by Lintas.
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