Dabur signs Karisma Kapoor as brand ambassador for Odonil

NEW DELHI: FMCG firm Dabur India today said it has roped in Bollywood actor Karisma Kapoor as brand ambassador for its air freshener brand ' Odonil'.

With this, Karisma has become the first celebrity to endorse the leading air freshener brand, Dabur India said in a statement.

The company will shortly be rolling out a new campaign, which seeks to highlight the impact of 'nature inspired' fragrances of Odonil blocks, it added.

"..We believe that Karisma, being a celebrity homemaker, would be surely able to connect and more effectively communicate the brand's benefits with the consumers," Dabur India Ltd Marketing Head-Home Care Rohit Prakash Gupta said.

Through Odonil brand, the company is present in the three key categories of the air freshener market - blocks, sprays and pluggy.