Dabur signs actor Kajal Agarwal as face of Amla in South India

NEW DELHI: Homegrown FMCG firm Dabur India today said it has roped in upcoming South Indian actor KajalAgarwal as the brand ambassador of its flagship hair oil brand DaburAmlaNelli.

Kajal would be endorsing the brand in the South Indian markets, the company said in a statement.

The brand will be reaching out to its consumers in South India through extensive campaigns be aimed at educating consumers. A new print and television ad campaign featuring Kajal Agarwal will be released soon, it added.

Commenting on the signing of the actor, Dabur India Ltd Head of Marketing-Hair Oils Minoo Phakey said Dabur Amla has always been endorsed by the reigning beauty queens from the world of Indian cinema.

"Now, Dabur India is taking Dabur Amla's association with beauty a step further with its association with Kajal Agarwal," she added.