Colgate signs up Virat Kohli for new toothbrush

AHMEDABAD: Colgate-Palmolive India on Tuesday announced Virat Kohli, India’s T20 cricket captain, as the new ambassador of Colgate Super Flexi toothbrush. The TV commercial of Colgate Super Flexi Toothbrush, that talks about a flexible neck, illustrates the similarity between Kohli’s flexible batting strokes with Colgate Super Flexi’s flexibility thus building a strong brand connect, the company said in a statement.

Eric Jumbert, VP-Marketing, Colgate-Palmolive India said, “Virat Kohli is one of the top cricketers in the world and is known for his winning, flexible cricketing strokes. Hence he struck us as a perfect match to be Colgate Super Flexi’s new brand ambassador.

Kohli is currently the highest-paid batsman on the endorsement circuit and currently, the most talked-about and most trending sportsman in the country across social media, including Twitter, Facebook and Instagram.

Kohli averaged a record of close to 12 lakh conversations in March, compared with 7 lakh for Dhoni, according to social media tracker Autumn Worldwide, ET had recently reported.