Code Red film is the dark horse

CANNES: Even as the Royal Enfield campaign abruptly dropped off the list of ads with a buzz around them after its failure to be shortlisted, the film for the Eye Bank Association of India entered by Code Red films is emerging as something of a dark horse.

Created by Raghu Bhat and Manish Bhatt, the film chronicles the students of a hostel for blind children celebrating holi. The film also made its way to the prestigious and highly anticipated annual showcase of Asian creative talent, presented year on year by Akira Kagami, executive creative director, Dentsu.

The commercial for Happydent made it to the showcase too - but the Code Red film appeared to have a bit of an edge with the audience. With several jury members in the film category also gunning for the film, its another definite contender in India's quest for the all-too-rare film trophy at Cannes.