Advertising sector watchdog upholds complaints against 121 campaigns in May
According to CCC health and personal care category continued to lead with 66 violations, which accounted more than half of the misleading ads during the month.
By ET Bureau |
NEW DELHI: Advertising sector watchdog ASCI upheld 121 complaints out of 140 it received in May against misleading campaigns, including those by Apple, Reckitt, Dabur, Benckiser, Videocon Industries, GlaxoSmithKline, L'Oreal and Jubilant Foodworks.
According to Customer Complaints Council (CCC) of the Advertising Standard Council of India, health and personal care category continued to lead with 66 violations, which accounted more than half of the misleading ads during the month. A complaint against the TV commercial of Idea Cellular was also upheld for “distorting facts”. The cellular operator had claimed that the genuineness of Pashmina Shawl is confirmed when it passes through a finger ring.
According to Customer Complaints Council (CCC) of the Advertising Standard Council of India, health and personal care category continued to lead with 66 violations, which accounted more than half of the misleading ads during the month. A complaint against the TV commercial of Idea Cellular was also upheld for “distorting facts”. The cellular operator had claimed that the genuineness of Pashmina Shawl is confirmed when it passes through a finger ring.
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