Advertising expenditure in second half of year will grow: Pitch Madison forecast
Pitch Madison has forecast advertising expenditure in the second half of the year will grow at 60-70% compared to the first half of the calendar year, with print media growing at 45– 65%. Print media is expected to add Rs 7,500 – Rs 8,600 crore in the second half of 2020, taking total print ad expenditure to Rs 12,800 to Rs 13,800 crores.
READ MORE:
Other Advertising Videos
Decoded: Why 80% Indians trust social media influencers
Education sector top violator of advertising norms: ASCI report
Hrithik Roshan's Zomato ad row: Online food delivery firm withdraws 'Mahakal' advt, expresses apology
ET GBS 2019: Sir Martin Sorrell on Indian market scenario and much more
Brand Equity 2018 roundup: Issues, hotspots that drove Marketers
