Ad firm ITSA ropes in top McCann Erickson's Ritu Sharda as creative director

NEW DELHI: Creative advertising agency ITSA Brand Innovations on Wednesday named industry veteran Ritu Sharda as its creative director.

Sharda joins the two-year-old Gurgaon-based company from McCann Erickson where she was executive creative director.

“We are in the middle of changing gear, very slowly and carefully,” said Emmanuel Upputuru, creative chairman at ITSA. “I am delighted to welcome Ritu to ITSA at this strategic moment in our journey.”

Sharda, who has been in the advertising industry for 14 years, has also had stints with Mudra and Publicis.

ITSA counts HCL Technologies, Sony, American Express and DCM among its clients.