Actor Jayaram to endorse Kerala Feeds products

Kochi: Malayalam actor Jayaram will endorse the wide range of products of the state-owned Kerala Feeds Ltd (KFL), seeking to boost entrepreneurship in the dairy sector and attract youngsters to the high-potential segment.

A dairy farm owner himself, Jayaram has agreed to promote KFL’s products as the brand ambassador of Kerala’s leading livestock feed manufacturer, KFL chairman Indushekaran Nair and managing director B Sreekumar said.

“The prime aim of KFL is to support dairy farmers in the state. ‘Quality milk and healthy cows’ is our moto,” Nair said, adding that a move was on to make Kerala self-sufficient in milk production by this year-end. “This can be met by ensuring that the dairy farmers and livestock keepers get sufficient quantity of feed at affordable prices. It is to achieve this goal that the company has drawn up new projects.”


Jayaram’s hi-tech ‘Anand’ dairy farm at Thottuva on the banks of the Periyar near Kalady of Ernakulam district is being developed as a ‘model farm’, based out of which the actor will endorse KFL’s products and promote dairy farming as a highly gainful and creative engagement.

The actor’s farm right now has 55 cows. “Each one of them has been my selection. I go to places in Tamil Nadu such as Krishnagiri and Hosur to buy the cows and bring them to my farm,” Jayaram revealed. The farm supplies pure milk to the cooperative society and in and around the locality.

Sreekumar said dairy farming is an activity that assures a minimum 20 to 30 per cent returns. “We need to encourage youngsters in dairy sector, for whom KFL is providing all support through its entrepreneurship cells,”he added. “Our company noticed the extreme care Jayaram gives for each cow in the farm.”