ABD ropes in batsman Shikhar Dhawan as brand ambassador

MUMBAI: The Kishore Chhabria-promoted alcoholic beverages manufacturer Allied Blenders and Distillers ( ABD) roped in cricket batsman Shikhar Dhawan today as brand ambassador for its Jolly Roger music CDs, an official release said.

"As the endorser for JRR, Shikhar is a strategic fit for the brand to reinforce its imagery and continue making inroads to the minds of consumers," said ABD Vice Chairman and CEO Deepak Roy at the announcement.

The company plans to promote the brand through a 360 degree marketing with outdoor, print, radio and points of sale displays, the release added.