Tata Curvv EV, ICE models revealed. Check launch details, price and features

Tata Motors which enjoys domination in India's Electric Vehicle (EV) market on Friday unveiled the Tata Curvv ICE and EV that will follow the footsteps of automaker’s strong multi-powertrain strategy and will be first available in its EV version which will soon be followed by its ICE counterpart.

“Tata Motors has pioneered the Indian SUV arena. What’s more is that we have repeatedly disrupted the category though innovative designs that deliver great road presence as well as enhanced functionality. The original Sierra, Safari, Nexon, Punch and Harrier are testament to this design led market leadership in SUVs," said Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd.




Price of Tata's Curvv SUV:
Tata is yet to reveal the price, however, the carmaker is asking customers to 'register their interest' for the Curvv.

Launch date of the SUV:
The car will be launched on August 7.

Tata Motors' Curvv powerstrain:
The Curvv offers powerful engine options in petrol and diesel, as well as electric variants with best-in-class long driving range.

Key features of Tata's Curvv SUV:
The Curvv’s SUV coupé body style carries over the strong aerodynamic theme, highlighting its strong character to the front and carrying it boldly through the vehicle, said the auto major in a statement.

The interior of the newly-unveiled SUV is packed with advanced infotainment, large screens, and connected car technology. The Curvv boasts of several smart features unheard of in this segment and usually found in higher-segment vehicles.

Additionally, the company promises that the new SUV is secured with safety being engineered to meet the strictest safety norms with a host of active and passive safety features.

The raised ride height, tough cladding, and dynamic proportions contribute to its appeal. The Curvv’s sharply sloping roofline allows it to efficiently slice through wind resistance, while its large wheels, high approach and departure angle, and increased ground clearance give it a planted and balanced stance. The SUV coupé will debut in two new color shades: Virtual Sunrise in the Curvv.ev and Gold Essence in the Curvv ICE.

With the hope of serving Indian families, the Curvv with its SUV coupé design has a modern and uncluttered interiors that combine the functionalities of an SUV with its impressively spacious cabin and does not sacrifice storage as imagined in a coupé body style.

"The emphasis on premium appeal is apparent in its integration of best-in-class technologies in the cabin and a bold yet smart selection of colors, materials, and finishes. The panoramic glass roof allows natural light to flood into the cabin, giving the occupants a sense of space and freedom. The boot space has also been reconfigured to meet customer needs, offering increased and accessible storage space," said the automaker in its official statement.

Tata Motors, which holds over 60 percent of the Indian electric car market, has set an ambitious plan to further cement its position. The company sold 64,217 electric cars in FY23, a 66 percent increase from 38,728 units in the 2021-22 financial year.