Ola Electric launches festive Muhurat Mahotsav, S1 X, Roadster X starting at ₹49,999

Ola Electric on Tuesday announced its “Ola Celebrates India” campaign ahead of the festive season, unveiling limited-period festive offers under the Muhurat Mahotsav.

For the next nine days starting September 23, select Ola scooters and motorcycles will be available at prices starting from ₹49,999, the company said.

The EV maker said a limited number of units will be offered each day on a first-come, first-served basis, with the Muhurat time-slots revealed daily on its social media platforms. With the Muhurat Mahotsav, Ola aims to attract new customers during the festive season by offering accessible EV options.


Ola Electric shares turned green at Rs 58.30 apiece on the BSE, up 0.66% on Tuesday as if 11.42 AM.

An Ola Electric spokesperson said, “With Ola Celebrates India, we are bringing together progress, culture, and accessibility in a way that resonates with the spirit of this festive season. The Muhurat Mahotsav is not just about never-before prices - it’s about making world-class EVs accessible to every Indian household, while celebrating our shared belief that India’s modernity must be rooted in its own identity. This campaign reflects our commitment to redefining progress the Indian way.”

Ola Electric discounted New Festive Season Prices

Model	Variant	Festive Price (₹)	Regular Price (₹)
S1 X	2kWh	49,999	81,999
Roadster X	2.5kWh	49,999	99,999
S1 Pro+	5.2kWh (4680 Bharat Cell)	99,999	1,69,999
Roadster X+	9.1kWh (4680 Bharat Cell)	99,999	1,89,999

Ola Electric’s festive push comes after its annual Sankalp event, where it launched the 4680 Bharat Cell integrated vehicles, starting with the S1 Pro+ (5.2 kWh) and Roadster X+ (9.1 kWh).

Deliveries of these models are expected to begin this Navratri, the company said. Ola also announced its entry into the sports scooter category with the S1 Pro Sport, priced at ₹1,49,999, with deliveries starting in January 2026.

Currently, Ola Electric offers a wide range of EVs across its S1 scooter portfolio and Roadster X motorcycle portfolio, with prices ranging from ₹81,999 to ₹1,89,999.