JSW MG's EV Windsor tops sales charts to beat Tata and Mahindra

JSW MG's Windsor, the first electric car in India to feature a "battery as a service" (BAAS) model, emerged as the top-selling green car in October 2024, TOI reported.

It outpaced competitors like the Tata Nexon (1,593 units), Mahindra XUV400 (602) and Tata Curvv (1,542 units), with 3,116 units sold.

This innovative model separates the vehicle cost from the battery price, allowing buyers to pay battery EMIs based on usage, set at ₹3.5 per km.


The BAAS approach addresses the high upfront cost of EVs, easing affordability. However, it attracts a higher GST rate since battery rental is classified as a service.

The scheme also offers perks such as a lifetime battery warranty for the first owner, free public charging for a year, and an assured 60% buyback value after three years or 45,000 km.

"Disruption" in the EV market was a goal, said Parth Jindal, director of JSW MG Motor India. He emphasized Windsor’s role in "democratizing electric mobility." Satinder Singh Bajwa, Chief Commercial Officer, highlighted Windsor's success beyond metros, noting that half of its sales came from Tier II and III cities.

Parth Jindal, director at JSW MG Motor India, said the battery rental model helped the company "create disruption" in EV market.

“This vehicle embodies our commitment to delivering innovative, futuristic and sustainable mobility solutions... Windsor is driving democratisation of electric mobility,” stated Parth Jindal, director at JSW MG Motor India.

While a single month's sales don't guarantee long-term success, the Windsor's popularity suggests that innovative approaches to affordability can significantly impact the electric vehicle market.

(With inputs from TOI)