Indian streets gear up for electrifying SUV launches from Tata, Hyundai, Maruti & more

India is gearing up for a surge of SUV launches, including electric vehicle (EV) versions from leading carmakers like Tata Motors, Mahindra, Hyundai, Kia, Maruti Suzuki, JSW MG Motor, and Mercedes-Benz, over the next six to eight months. Even though challenges persist regarding charging infrastructure and higher prices, these new models highlight the industry's growing emphasis on sustainable transportation.

Tata Motors will be the first to expand its EV portfolio, following its success in capturing nearly 70% of the electric vehicle market in India last year with green versions of Nexon and Punch SUVs, Tiago hatchback, and Tigor mini sedan. The company plans to introduce the Harrier EV, a green version of its existing diesel-engine Harrier model, which is currently priced upwards of Rs 17 lakh (on-road). The electric version is expected to be priced slightly higher, reflecting Tata Motors' aggressive pricing strategy seen with the Nexon EV, which matches the cost of its diesel counterpart.

In addition to the Harrier EV, Tata Motors is set to launch the Curvv, a crossover showcased at the Auto Expo. The Curvv will be available in both electric and internal combustion engine (ICE) versions.

"The plan is to launch both EV and ICE versions together," a Tata Motors official stated.

The Curvv is anticipated to be priced around Rs 15 lakh, depending on its battery capacity.

Hyundai will introduce the Creta electric, while Kia will unveil the luxury EV9, which is expected to be priced around Rs 1 crore. Both brands aim to expand their electric vehicle offerings in the Indian market.

JSW MG Motor, which currently offers the ZS and Comet EVs, plans to launch the Cloud EV, a crossover utility vehicle. This model is already available in some markets under different badges by the company's Chinese parent, SAIC. The Cloud EV is expected to be priced under Rs 20 lakh and positioned below the ZS.

Mahindra & Mahindra is preparing to launch an electric version of its XUV7OO model. This release will follow closely after the company's first born electric model (BE 05). The XUV7OO electric is projected to be priced under Rs 20 lakh.

Maruti Suzuki, the largest carmaker in India, is also gearing up to enter the EV market. The brand is set to debut its first EV, based on the eVX concept SUV, at the Auto Expo in 2025. The eVX concept, showcased at the previous Auto Expo, features a battery capacity of 60kWh and a single-charge range of 550 km. Maruti Suzuki's EV model is expected to be priced in the Rs 10-15 lakh range, depending on the battery size chosen by the company.

On the luxury front, Mercedes-Benz will introduce the EQA around August, adding it as the smallest electric car in its portfolio. Mercedes-Benz aims to have EVs account for a quarter of its sales by 2026. The company already offers the EQS luxury saloon, EQB, and EQE electrics in India.

India's automotive landscape is set for a significant transformation with these upcoming launches, reflecting a collective move towards sustainable and electric mobility despite continuing challenges in infrastructure and cost.

(With ToI inputs)