Hybrids likely to outrun EVs soon in market share battle
Sales of hybrid cars and SUVs are rising, challenging electric vehicles. HEVs offer better fuel efficiency. Japanese companies and emission standards impact automakers' strategies.
Globally too, sales of HEVs and PHEVs have been accelerating amid the slowdown in EVs. In the US, growth has outpaced EVs over the past several months. As a result, global HEV sales could exceed the outlook by 1-2 million vehicles, according to a recent Goldman Sachs report.
Despite EVs' critical role in long-term climate goals, hybrids present an immediate, cost-effective solution. The combination of fuel efficiency, lower operating costs, and reduced emissions make hybrids an attractive option for consumers, say experts.

Toyota believes that HEV is one such technology that can help to lower the dependence on fossil fuels, along with reducing carbon footprint. Toyota has all the electrified vehicle technologies and believes in introducing these based on each market requirements and context to minimise fossil fuel usage and achieve carbon reduction in the fastest possible time, said Vikram Gulati, EVP, Toyota Kirloskar.
The self-charging HEV technology has the capability to run on either electric mode or internal combustion engine mode, or both combined. Thus, providing 40-50% better fuel efficiency, lowering operating cost and reducing carbon emissions, said Gulati.
Industry experts suggest that the hybrid segment, buoyed by upcoming launches from Hyundai and Kia, could surpass EV sales this fiscal year. Toyota continues to lead the hybrid market along with Marut Suzuki with its self-charging technology, providing a practical solution for emission reductions without the need for extensive charging networks.
Demand for EVs is expected to grow gradually, amid the pursuit of carbon neutrality. As global demand for battery-powered cars slows, automakers are increasingly betting on hybrids, which offer higher profit margins and meet stringent emission standards, said Ravi Bhatia, regional director, Jato Dynamics.
The growing acceptance of BEVs, HEVs, PHEVs, and CNG vehicles, reflects the market gradually leaning towards greener, sustainable alternative fuel technologies. This shift is crucial for reducing emissions and enhancing energy security in India's automotive future, adds Bhatia.
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