Wonderla plans to raise share of non-ticketing revenue

HYDERABAD: Bengaluru-based amusement parks operator Wonderla Holidays aims to increase the share of the non-ticketing segment in its revenues by introducing newer digital facilities like ewallets, a top executive said.

“We aim to increase the share of non-ticketing revenues to 40% from the current 26.9% in the next three-four years by introducing newer digital technology facilities like e wallets, which have helped us register higher revenues from the non-ticketing segment apart from introducing newer range of merchandises and increasing our food and beverage offerings,” said Arun K Chittilappilly, managing director of Wonderla Holidays.

The listed amusement parks company had reported a turnover of ?270 crore in the last fiscal, with ticketing revenue accounting for nearly 75%.

Chittilappilly was speaking to journalists in Hyderabad on the sidelines of the launch of Mission Interstellar at Wonderla Hyderabad. Spread over 6,500 sq ft, Mission Interstellar is touted as the country’s first space-flying experience ride. Wonderla has invested over ?40 crore on the ride.

Chittilappilly said the company plans to begin construction of its fourth amusement park in Chennai over the next two quarters. The Rs 350 crore project was stuck due to a Madras High Court ban on the conversion of wetlands.

LATEST LAUNCH IN HYDERABAD
Amusement park’s newest ride Mission Interstellar, spread over 6,500 sq ft, is touted as the country’s first space-flying experience ride.