Indians dial ‘M’ for Diwali

An increasing number of Indians are turning to their smartphones to wish others on Diwali, the festival of lights. This trend is more pronounced among younger audiences who are keen to express their feelings through apps, emojis, virtual greetings, according to a SwiftKey research





(Source: SwiftKey-Microsoft survey of 1,501 smartphone users, between 18-44 year-old in Delhi, Mumbai, Kolkata, Jaipur and Bengaluru, between September 11-16, 2017)