Etiquettes to follow while reviewing or complaining about a brand on social media
1/5
Use Social Media intelligently
Before you decide to put up a complaint for a service or a product online, ensure that you know which Social Media service the brand is most active on. Make a few clicks and see stats for the company's response time. Also observe whether the answers are by a human being or are scripted by a bot.
2/5
Be thoughtful
Nearly all your social media posts are going to be public, so be thoughtful in your critique. Don’t lose your temper or resort to foul language online.
3/5
Be clear about what you want
Communicate clearly if you want a refund, or a replacement. Perhaps you want neither and are simply making your point, or perhaps you’re aggrieved to the point that you want to be paid damages. Be clear and avoid ambiguity, both in language and intent.
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4/5
Ensure they have skin in the game
Don’t just post a feeble worded rant that can be ignored. Ensure that the company understands the value of your feedback and the time you took to write it. A well crafted critique can make the top management of the brand take notice, stirring them to bring in change. You never know how your criticism may benefit numerous customers in the future.
5/5
Don’t hesitate to escalate
If you feel that you’re not being taken seriously, tag the management or the ombudsman. But also keep in mind the human being behind the response, don’t expect the impossible. Always be gracious but firm about your grievance.